Eternity Diamonds
Common questions
Do you sell natural or lab-grown diamonds?
Both. We offer natural and lab-grown diamonds and give you a clear, honest comparison so you can choose what fits your vision and budget.
Which diamond certificate should I look for?
For natural diamonds we recommend a GIA certificate only. Lab-grown diamonds are certified by reputable laboratories such as IGI. We explain every certificate in plain language, and remind you that a certificate alone isn’t enough; the stone should also be judged by eye.
Why are your prices better than large chains?
We are a family-owned business involved in the diamond cutting process, working directly with trusted cutters and manufacturers. There are no middlemen or inflated markups, so you receive the best price without sacrificing quality.
Can I design my own engagement ring?
Yes. We start with a consultation, recommend stones, metals and settings, and show you sketches and 3D models before your piece is crafted.
Can we meet virtually?
Yes. Consultations are available in person at our Sandy Springs office or virtually, by appointment.
How do I compare two diamonds with the same grades?
Two stones can share a certificate yet differ in brilliance and beauty. We compare proportions, symmetry and light performance side by side, so you invest in quality, not just a lower price tag.
What mistakes should I avoid when buying a diamond?
The most common are choosing on carat size alone, judging by price instead of beauty, and overlooking long-term durability of the setting. We guide you past all of them.
Which metal should I choose?
Platinum is strong, classic and hypoallergenic. Yellow, white and rose gold offer warmth and versatility, and mixed metals create a unique look. We help you match the metal to your stone and lifestyle.
What happens after I buy?
You receive lifetime cleaning and inspection, including a professional cleaning once a year, plus repairs and resizing when needed and expert care advice.
Are your diamonds conflict-free?
Yes. Every diamond is ethically sourced and conflict-free, and comes with clear certification and documentation.
Can I sell gold or upgrade my jewelry with you?
Yes. Alongside engagement rings and fine jewelry, we help clients sell gold and upgrade their pieces with the same transparency and personal attention.
Do you do jewelry appraisals?
Yes. Our founder Tomer is a certified gemologist with over 20 years in the diamond business, and provides professional jewelry appraisals for insurance or peace of mind. Appraisals are by appointment.
Do you repair watches?
Yes. Alongside jewelry repair, cleaning and resizing, we offer watch repair and service. Call 678.488.4077 to book an appointment.
What are your hours?
We are open Sunday to Friday, 10am to 5pm, and closed on Saturday. Visits are by appointment, so please call 678.488.4077 or send a request through our website before coming in.
Where are you located?
Our office is at 9040 Roswell Rd., Suite 530, Sandy Springs, GA 30350. Call 678.488.4077 to book a private consultation.